A visual representation showing the relationship and interaction between consumers and brands prior to the rise in digital, interactive and social media.
The visual / diagram above outlines the traditional push relationship that most brands had with consumers…one with very little interaction between brand / consumer and consumer / consumer.
First presented at Canada-e-Connect 2011.
Posted by Travel 2.0 on 2011-02-01 18:18:29
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Tagged: , Travel 2.0 , Presentation Visuals , Brand , Social , Social Media , #CeC2011 , Canada-e-Connect
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