The Convergence of Paid, Owned & Earned Media
From Altimeter Group Report: "The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media," by Rebecca Lieb and Jeremiah Owyang. Download the report at www.altimetergroup.com/research/reports
Posted by AltimeterGroup on 2012-07-16 20:19:27
Tagged: , advertising , social media , corporate content , altimeter group , jeremiah owyang , rebecca lieb , converged media , paid media , owned media , earned media
