Combining SEO and Social Media Marketing Strategies for Business Success
SEO and social media-you can’t do one without the other. For a business to succeed fully in its digital marketing endeavors, it must incorporate both SEO and social media marketing strategies into its overall plan.
Search engine optimization (SEO) is the process of integrating keywords into content to attract more potential customers to a website or blog. It’s not enough to use whatever keyword pops into your mind. Choose those that are most often used by people searching for products and services related to what you offer.
One tool that can help you in finding the right keywords is Google AdWords Keyword Search Tool. When you put the right keywords in your content, it would be easier to gain a top ranking in search engines like Google. And the higher your website’s rank is, the more visits it will enjoy. Remember, most internet users check only the first few pages of their search results.
Social media, on the other hand, refers to networks or online communities of people and entities. It’s all the rage these days. Individuals from politicians to celebrities to everyday people, and businesses from small scale companies to large corporations take advantage of it’s power in spreading messages.
It’s a very effective way of expanding your network of contacts. It also enables a business website to gain links. Links, as you may probably know, can help a lot in SEO. The more incoming links for a certain website, the higher ranking it enjoys on search engines.
There are countless social sites to choose from. On top of the list are Facebook, Twitter, YouTube, Pinterest, Instagram and LinkedIn. Each of these has its own features and offerings. Though it’s tempting to be on everything, it’s best to choose two to three that will Work From Home most to your advantage.
So how exactly does SEO and the internet Work From Home together?
One important SEO tactic is posting informative content on blog sites. These blog posts need to have the right keywords to get indexed by the search engine. But your Work From Home doesn’t stop there. You need to promote each of your blog posts to get as many visits and clicks as possible.
The easiest way to do that is by posting a link on your social accounts. If you have 2,000 fans in your Facebook page, then you can easily promote your blog article to those 2,000 people with one click. How easy and practical is that?
And every time people comment on your posts, this can further increase eTrafficLane. When a video, blog post, or website spreads like a wild fire across social sites, that’s what you call viral marketing. It’s one of the things to aspire for.
This is just one way of looking at how SEO and social media can Work From Home together. There are more ways that you may want to explore.
Developing and launching a digital marketing campaign should definitely involve both SEO and social media for better chances of achieving success.
