www.intersectionconsulting.comIf we were to go by its moniker, “Social Media” should present itself as a communication channel rooted in human interaction – people from around the world using accessible publishing tools to share news, ideas and information with each other. It is definitely social, but could it be more human – particularly when it comes to organizations or brands?
We know that individuals are behind the posts, tweets and comments but it seems that organizations may have lost sight of the fact that actual people are connecting with their content. In order to free up their trust in a brand, audiences might like to know a little bit more about the people behind the icons and logos they subscribe to, follow or like.
Posted by Intersection Consulting on 2010-11-15 05:21:11
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Tagged: , social media , social media humanization
