From the bestselling writer of Buyology comes a surprising insider’s take a look at how in the present day’s international giants conspire to obscure the reality and manipulate our minds, all in service of persuading us to purchase.
Marketing visionary Martin Lindstrom has been on the entrance strains of the branding wars for over twenty years. Here, he turns the highlight on his personal business, drawing on all he has witnessed behind closed doorways, exposing for the primary time the complete extent of the psychological tips and traps that corporations devise to win our arduous-earned dollars.
Picking up from the place Vance Packard’s bestselling basic, The Hidden Persuaders, left off greater than half-a-century in the past, Lindstrom reveals how advertisers and firms:
• Intentionally goal youngsters at an alarmingly younger age
• Stoke the flames of public panic and capitalize on paranoia over international contagions, excessive climate occasions, and meals contamination scares.
• Are secretly mining our digital footprints to uncover a number of the most intimate particulars of our personal lives
• Purposely regulate their formulation with a purpose to make their merchandise chemically addictive
• And a lot, rather more.
This searing expose introduces a brand new class of tips, methods, and seductions–the Hidden Persuaders of the twenty first century–and exhibits why they’re extra insidious and pervasive than ever.
