Sven launched Green Park Content in 2014 and establish runnings firstly in Sao Paulo before moving to London in early 2016. Actively involved in the day-to-day trot of the business, Sven has supervised rapid growth to a 150 -strong team across 11 world-wide locales today.
We caught up with him to ask him about his business right now.
Please describe your job: What do you do?
I am the CEO of Green Park Content( GPC ), a world tech-oriented brand publisher with a mission to ensure brands transform the way they use content via the creation of attention-grabbing editorial, videos, and epitomes. Having appointed passing online style retailer BrandAlley.com and health and attractivenes media platform Doutissima. I have a real passion for ecommerce and enjoy helping exciting corporations like Unilever and Danone become publishers, by creating engaging, purpose-led content. Key to this are the 3 C’s of Social Media Marketing: Content, Community& Commerce. It is a tactical coming that has been fundamental to GPC’s success.
How has your normal daylight been affected in the short term by the pandemic?
Well I am delighted to be with their own children a lot more, but from a handiwork attitude it has been amazingly productive. Each country is being affected by the pandemic in different ways, Given that “were having” agencies in Singapore, Jakarta and Sao Paolo, I am persistently fielding a good deal of out-of-hours calls and congregates, with collaborators and patients, to tackle any problems they may be having, and to help them stay positive and focussed. While we are seeking to reach congregates effective and straight-out to the point, there is always time for the speech of feelings and the sharing of experiences. Doing so allows us to become more like a family. On the client side I adore how human my interactions have become. You would be surprised how many CEOs and department heads of multinational enterprise enjoy wearing Bermuda shirts and short-changes on videocalls while under lockdown!
What are your favourite tools and techniques to assist you get your work done at the moment?
Microsoft Teams is great for any CEO or manager trying to lead a team, but my favourite tool is the book “Influencing Virtual Teams: 17 Tricks That Get Things Done with Your Remote Employees” by Hassan Osman. I most recommends the following. In fact, I recently created a webinar where I read and discussed excerpts from the book to a captive public of a 100 beings! The reaction was extremely positive, and “were having” some certainly constructive exchanges afterwards.
Which companies have impressed you since the eruption?
Amazon is an amazing company. It is almost unbelievable how they continue to keep their promises and extradite under extremely difficult circumstances to so many patrons. I likewise have to mention our patient Unilever, whose CEO, Alan Jope, recently published brand-new strategies to adapt to new consumer demand structures and the changing nature of behaviour as the world moves out of the crisis and into recovery. The fellowship is huge so to be able to steer it in a different direction shows how swift and organised it is.
What conversions are you uttering to help your brand connect with how people are feeling and knowing the pandemic?
The reality is we are not a B2C brand but often our patrons are, so we support them creatively to engage with a myriad of people and cultures across the planet. The International Monetary Fund( IMF) estimated that the global economy would decrease by 3 percent in 2020. I remember how tough it was steering my business through the global financial crisis of 2008 when the economy exclusively shrank by by 0.1 percentage. There will be some tough times onward and a great deal of bored and unhappy people. That is why businesses must adopt a content sell strategy, focussed on societies, as well as customers and collaborators, which maintenances beings entertained, informed, and educated.
What veers are you seen in the last few weeks in your sector?
Suddenly people who have never stroked the internet are having to engage with e-commerce. They are browsing websites, dictating groceries, and even trusting corporations with their bank items. The digitalisation of the world is happening right now at an unprecedented pace, to the extent we are seeing what is equal to a 15 -year penetration of ecommerce in the past four weeks alone.
Direct to purchaser is another big trend that we are seeing. Brands need to sell direct, online in order to survive and the three c’s “content, society, and commerce” will be integral to the success of any online retailer, curing turn an inquisitive pilgrim, to interactive participant, to purchaser and finally advocate.
What admonition would you establish a marketer right now?
The world is being digitalised and you need to provide content that you have never had to provide before. Do so by applying your work to address and answer people’s problems and sooth their nervousness. Likewise adjust to shifting business priorities. Some recent research I speak is said that plans will significantly increase for virtual phenomena( 78% ), network content( 72%) and blog material( 57% ).
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