How does Charles Alexander generate anywhere from 100% to 1200% ROI for his customers expending inspired explainer videos?
This week on The Inbound Success Podcast, small business advisor and video pioneer Charles Alexander explaining how he helps customers create animated explainer videos, and how those videos are quickly rendering immense returns on investment.
From why and when to use an animated explainer, to how the video product process slogs and how companies can use inspired explainer videos in their sell and sales process, Charles shares a capital of lore on these types of videos, together with how you can create them yourself if you don’t want to outsource.
Highlights from my conversation with Charles include 😛 TAGEND
Charles is a small business coach who also has a business originating 90 second explainer videos.
He specializes in working with beings in an advisory role( ex. real estate agents, insurance agents, monetary advisors, etc .) and helping them more clearly explain how they stand out from the contender.
Charles says that 80% of online freight today is video, and whether people like to admit or not, video is one of the main ways we all exhaust datum.
Regrettably, numerous beings are either very uncomfortable being on camera or very awkward when they are, and an animated video is an inexpensive nature of deriving the reinforces of video without “ve had to” applied a subject matter expert on camera.
The main reason to create video of any kind is to build what Charles calls a “know, like and trust factor” with your audience.
Many people are awkward or awkward being on video, and creating animated videos is one way to move quickly with video even where the subject matter expert either cannot or will not appear on video themselves.
Charles’s process for creating videos begins with his patron replenishing out a six question figure that is all about their aspiration patient. He questions about the person or persons they is collaborating with, the problem they solve, how they solve the problem, why they’re different, what the steps are, and what the final result is.
From that, he writes a 250 command dialogue, which equates approximately to a 90 second finished video.
90 seconds is the sweet spot because anything shorter makes it hard to get a point across, and with anything longer, it can be tough to hold the attention of your gathering.
That is something that coerces his purchaser to strip away all of the lingo and useless information that they might typically include on their websites and simmer everything down to a simple story that is customer-focused.
From there, Charles moves the finished write to a professional voice over artist, marries the audio with video that he generates, and causes a finished product.
Charles has created a 12 quality checklist that goes his purchasers through how they can use their invigorated explainer videos in their sell and sales. It includes advice on using it for social media, on your website homepage, and in related to the follow-up emails to customers and prospects.
The cost to create an invigorated explainer video can stray anywhere from $300 to $20,000. Charles bills $999 for one video, but also offers bundles with volume rejects.
For many of Charles’ patrons, the payback span on this investment is very quick. He’s had customers who have consumed his videos in their marketing and sales process and almost immediately closed new deals. For one client, acre one brand-new client necessitate 100% ROI, and for another, one new patron from a video decoded to 1200% ROI.
Charles is very transparent and shared that he exploits software announced VYOND to create his videos. He says anyone can do it, but it realise gumption financially to outsource because of the learning bow and the amount of experience you would need to spend.
Resources from this occurrence 😛 TAGEND
Check out Charles’ website at www.yourcharlesalexander.com
Connect with Charles on LinkedIn
Follow Charles on Facebook
Check out some examples of videos that Charles has created for business owners, financial management companies, and insurance business.
Listen to the podcast to learn when to use enlivened explainers, and how they can help grow your business.
