Watch this video to know pull and push strategy in marketing. It will help you to choose a marketing strategy for your business. The video explains with examples what is pull or push marketing strategy.
In this video first we will discuss what is marketing, then we will discuss pull and push strategy for your business to increase sales, then we will understand the difference between sales and marketing to have more clarity. Finally I will be giving you marketing examples with a bonus tip for your business.
Marketing is the process of getting potential clients or customers interested in your products and services. Marketing involves researching, promoting, selling, and distributing your products or services.
There are types of marketing you can consider for your business like paid advertising, word of mouth , internet marketing and transactional marketing. Push marketing defines a promotional strategy in which your business attempt to take your products to the customers. Pull marketing is exactly opposite to push marketing. In this strategy consumers will actively seek out your products or services because they are already aware of your brand reputation. In bonus tip I will tell you what should be the ideal marketing budget for your business. Many businesses have failed because they were unwilling to properly budget for marketing activity. Companies can grow to a certain point via word of mouth, but after they hit a certain size threshold, they will stall.
Summary :
pull and push strategy in marketing
push and pull strategy in marketing
What is pull and push marketing
Which marketing to choose pull or push
About the speaker – Ameya Damle is an entrepreneur and business consultant. He has years of experience in international sales, corporate sales, leadership and has worked in domains like BPM and offshoring. Ameya has worked with various companies in North America and India. He dedicates this channel to the entrepreneurs and professionals who are continuously willing to learn something.
