Kobe Bryant Memorabilia Prices Soar, Scumbags Pushing Fakes

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Demand for Kobe Bryant memorabilia is surging like crazy in the wake of his death — with collectors paying INSANE prices to scoop up valuable items, TMZ Sports has learned. But, with the high demand comes scam artists looking to push fakes … and…

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Even before the days of the Internet when advertising was done solely through television, billboards, magazines, radio and direct mailing, strategic marketing planning could often make or break a company. Considering the high cost of all forms of marketing, making a mistake about where to advertise and whom to focus the advertising on could lose a company thousands upon thousands of dollars. While some forms of advertising and promotion are much less costly today, planning your advertising strategy for success is still just as important.

Even before the days of the Internet when advertising was done solely through television, billboards, magazines, radio and direct mailing, strategic marketing planning could often […]