Make Money with a Pay Per Click Firm
A pay per click firm is a company like Google Adwords that lets you pay for traffic. The term pay per click accurately describes the concept. You pay for each click that takes a visitor to your website. The pay per click firm manages the ad and keeps track of the clicks for you.
When you open an account with a pay per click firm, you bid on a certain keyword. You’ll choose a keyword that someone who would be interested in your products or services might search on. Or you simply purchase a certain number of clicks on that keyword without bidding.
Google Adwords is the top pay per click firm, with Yahoo! Search Marketing and Microsoft Ad Center rounding out the top three. They all use bid based marketing, so you would bid against others for the keyword.
There are several other pay per click companies available that do not use a bid based model. With those companies, they’ve set a flat fee for each click on each keyword, and you would simply pay for the amount you want.
This can be a cost effective way to get a top keyword without bidding and going over your budget. But bear in mind, the results might not be as good as they would with one of the top three companies.
Once you’ve chosen the keyword, you can decide how much you want to spend per day. Your ad will be displayed until enough people click on it each day to use up the amount you’ve budgeted, whether that’s 100 clicks or 500.
Once the people click through the advertisement, the pay per click company has done its job. They track the clicks for you, but after the click the responsibility is no longer theirs. Whether or not the person who clicks makes a purchase or signs up for your mailing list is now up to your website.
If your website has good content and is appealing, at the very least the person may bookmark it to return later. But some will click once and never again.
A pay per click firm cannot guarantee anything but a certain amount of traffic. They can’t guarantee you a purchase, or that a person will ever return after their initial visit. You have to make sure your website encourages them to purchase or sign up for future information.
There are certain firms that offer results based marketing campaigns that charge so much per purchase, or so much per newsletter signup. So if you’re interested in something like that, you may want to look into those types of companies.
You may want to create an affiliate program for your product so you that you can get more people advertising your product and helping you sell it. For sheer traffic, though, pay per click is excellent. And since the pay per click firm tracks for you, you can easily see if the traffic you get is worth the cost, and change your strategy if needed.
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