https://www.perfectmarketingequation.com/two-steps-to-create-a-great-marketing-strategy/ What is marketing exactly?
It’s the process of using various tools and methods in an effort to reach your target market so you can persuade them to buy your products and services.
When you don’t reach your target market effectively – you can’t sell to them.
When you don’t reach ENOUGH of your target market effectively – you sales weaken.
Here’s one big consideration when it comes to selling – it’s about timing.
By the way not YOUR timing, your target market’s timing.
When creating a marketing strategy it’s imperative to have short term gains (cash flow) while creating a long term marketing strategy.
Without the long term strategy component your business will experience extreme highs and lows. You will have times of good profit flow and perhaps at times experience dangerous situations like struggling to meet payroll.
The secret is avoiding the high and low – instead you want to create a strategy whereas you are in control. Even and consistent growth over time is the key to success and the antidote to business STRESS.
