Exclusive
Guess is in hot water with a mural artist who claims the clothing giant straight-up jacked his work to pimp reggaeton megastar J Balvin.
Mural artist Douglas Hoekzema — aka Hoxxoh — is suing Guess claiming the company never got his permission to use one of his popular murals, dubbed “HoxxoH,” as the background for its J Balvin collection campaign.
According to docs, obtained by TMZ … Hoxxoh says he completed the mural in Miami’s Little Haiti neighborhood back in 2015, and owns the copyright to the mural.
In his suit, Hoxxoh says Guess — as part of its marketing campaign — photographed the “Mi Gente” singer in front of the mural with models wearing his Vibras collection. Hoxxoh says Guess plastered the images on billboards, catalogs, social media posts and videos — all without his greenlight.
The artist — known for his large-scale murals across Miami — says his work is instantly recognizable because of its “distinctive motif of interlocking and radiating curves” … which is easily visible in the Guess campaign.
J Balvin is NOT being sued. We’ve reached out to Guess, so far no word back.
