Top 9 Ways to do Online Marketing for your Law firm in 2019.
In this video, I talk about the crucial things you as an attorney must do to get more clients through online marketing in 2019. If you need more help contact me at https://KurtHamel.com
First off, hire someone. You’re a lawyer, you can easily make more money practicing than learning marketing – hire an expert who will do it better than you allowing you more time to take on more cases.
Now if you still want to know the ins and outs (maybe to see how good your guy or agency is) here are my top 9 things you need to do
1) Have a great website
Everything else is going to relate back to having an amazing website to filter people to
The key and final piece to your marketing funnel
Mobile Friendly
Fast
HTTPS / SSL Cert
Site Structure
One layout
Site maps
Mobile friendly – Mobile First indexing
SPEED IS #1
Mobile speed matters
Compress images, less junk slowing page speed
Modern fast themes, less JS and other slow junk
Pixel, Google Analytics Tracking
AB Testing
Conversion funneling
2) Google My Business
The most important thing after a website in my opinion
The first info people see about your business on Google and Google Maps
Helps rank in the Local 3 Pack
3) Listings and Citations
Websites that offer backlinks
GMB is a citation, it was deserving of its own point on here because so important
Bing Places for Business
LinkedIn
Facebook Page
Avvo
Justia
SuperLawyers
State Bar of Michigan (ZeekBeek) Account
Twitter
Instagram
Mlive – example of newspapers
Yelp
YouTube
YellowPages
Thumbtack
Upwork
Bark
Clarity.fm
lawyers.law.cornell.edu
Lawyers.com
Nolo.com
Hg.org
Legalmatch.comf
Americanbar.org
Martindale.com
Lawyers.findlaw.com
Local things like local Bar associations, state bar, Chambers of commerce, other orgs
4 + 5) Content Strategy + SEO
Keyword Research
Meta, Title, and Header Tags still matter
Robots.txt
Sitemaps matter
Schema still matters
Internal + External Link building
Site layers should be less – 2 layers deep MAX
SSL + HTTPS
Cache’ baby
Clear CTA – this isn’t SEO, but what is the SEO doing if not getting you more traffic to convert into sales and clients?
Image optimization
Compression
FIle Name
Alt Text
Tools
Ahrefs
Moz
Google Analytics
Google
Answer the Public – The free visual keyword research and content ideas tool – https://answerthepublic.com/ – this a fairly recent addition to the toolbox and is one of my personal favorites for finding questions as well as topics.
Keywordtool-io – http://keywordtool.io/
BuzzSumo – http://buzzsumo.com/
SEMRush
Content
Needs to be targeted and new
Either unique spin or fresh
Or better than what’s out there
Update your current content
Video
Youtube is one of the largest platforms
Google is giving it the boost
6) Run Ads
PPC and CPC ads are great
Google and Facebook are really only ones you need to worry about
Can help you learn keywords to target for SEO and Content faster
So many options
Obviously, there are other ad platforms out there like Reddit, Bing, etc
7) Set up analytics and tracking
Have Google Analytics, Search Console, Facebook Pixel running AT A MINIMUM
8) Social Media
You need a good social media plan in place
Facebook, Instagram, Twitter, LinkedIn, Youtube
Facebook + Instagram most important in my opinion
9) Help people out online
Reddit
Quora
Avvo Q&A
Creating Content based on people’s questions
Bonus – Review Monitoring and Reputation Management
Need to ask you good clients to give you good reviews!
Connect with Kurt elsewhere:
Instagram ➜ https://www.instagram.com/kurt_hamel/
My Website ➜ https://kurthamel.com
Kurt Hamel – Consultant – Detroit, Michigan
