The Marketer’s Guide to Slideshare

The internet is a visual plaza. With the absence of body language, social clues, and audible style, the best way to communicate with your users is through visual content.

Now and then, an online pulpit comes along that shapes it easier than ever to showcase your visual content on the internet.

SlideShare is one such example.

The presentation-sharing platform has created a simple and seamless style to promote visual content while also encouraging user interaction.

In this pole, we’ll teach you all about SlideShare, how to use it, why it matters to marketers, and how you can use it to create amazing content for your business.

Let’s get started.

What Is SlideShare?

SlideShare is a content-sharing platform that allows you to upload media exhibitions and share them on your website or social media profile. Content compatible with the platform includes presents, infographics, videos, and documents.

While SlideShare is not a tool for house material, it does work with existing content formats such as Google Slides, Adobe PDF, OpenDocument, and Microsoft PowerPoint.

SlideShare is best known for being a comprehensive educational reserve that builds it easy to display productions and webinars online.

Here are some of the most popular ways to use SlideShare 😛 TAGEND

to share online webinars or training materialsas a visualization tool for presentationsto promote makes or servicesto display newsletters and captivate brand-new signupsto showcase visual substances such as leader or advertisements

Acquired by LinkedIn in 2012, the company was later bought by the audiobook subscription pulpit Scribd.

SlideShare remains free to use and allows anyone to create a presentation to share privately or publicly.

SlideShare is meeting Scribd from SlideShare

Why Should You Use SlideShare for Marketing?

For purveyors, use SlideShare offers a unique and interactive way to expose content online. By adding a presentation to your blog uprights, web pages, and social media feeds, you create a completely new content type to engage your users.

SlideShare also allows you to display longer, more complex content in a simple way. Webinars or presents can be easily uploaded and displayed for useds to sounds through on their own time.

You can must be considered these lectures as an infographic with more interactivity.

It’s also important to note SlideShare boasts a user base of 80 million. Most of its user cornerstone are business professionals, and its most searched labels are 😛 TAGEND

#market #business #statistics #socialmedia

SlideShare also receives 500 percent more traffic from business owners than Twitter, LinkedIn, Facebook, and YouTube. This offers a huge benefit to B2B marketers looking to connect with relevant publics.

Slideshare Stats from GSW

5 Policies to Use SlideShare for Marketing

Now that you understand what SlideShare is and why it’s important for marketers, it’s time to learn how to create an effective and successful proposal.

Here are five steps to follow when using SlideShare for marketing.

1. Use Visual Content

Anyone who’s made a PowerPoint presentation knows they shouldn’t be text-heavy. When formatting your presentation for SlideShare, this is especially important, as online readers tend to lose focus on text-heavy content.

A general rule to follow when creating any type of presentation is the 5/ 5/5 regulate 😛 TAGEND

5 words per line of text5 lines of textbook per slide5 text-heavy slips in a row

Keep your books interested and engaged in your SlideShare presentation by squandering largely visual content and saving your textbook short and succinct.

Visual analogies can also be used to further cement the messaging of your presentation. You can see an example of a visual metaphor in the epitome below.

2. Add a Call-to-Action( CTA)

Your SlideShare presentation should work as part of your salesfunnel, moving purchasers through educational opportunities, nourish, and convincing stages. In seek to effectively move your patrons through these periods, you’ll need to integrate calls to action( CTAs ) throughout your content.

A CTA can be a request to contact your business or even a link to start a free test. You could also ask your customer to sign up for your email schedule or call your website.

Whatever you choose, neighbourhood it strategically at a situate where you know your customer will see it. As well, use a benefit-forward statement that shows your customer how they’ll determine quality from their click.

3. Keep Your Presentation Short and Sweet

Keeping online reader attention covers in intellect, it’s important to keep your presentation short to ensure your consumers bide engaged.

Presentations that are too long or very oversized will lose reader interest and result in lost precedes for your business. Shorter proposals are easier to grasp and furnish a better occasion of a reader seeing your final CTA.

SlideShare itself has noted that shorter visual material is more effective on its platform.

4. Use Customer Pain Points to Inform Content Decisions

The first step in determining the kind of content you should publish in your SlideShare is to understand your customer pain tops:

What do your purchasers want to see from your label? What kind of content do they experience? How are you able strengthen your relationship with them through SlideShare content?

Before you publish your material, conduct patron experiment to be informed about what your conducts are looking for and why.

Once you know what they’re after, give it to them. It’s certainly that easy.

5. Use Keywords in Descriptions and Tags

SlideShare comes given with give descriptions and labels. Be sure to make use of these features when uploading your content.

Adding keywords to your SlideShare descriptions and labels will help your SEO efforts and ensure your presentation is being seen by the right people. If you’re looking for a keyword research tool, try Ubersuggest.

SlideShare for Marketing Tips and Best Rule

SlideShare can be a marketer’s best friend when used correctly. Here are a few SlideShare best patterns to guide your process 😛 TAGEND

Source quality images and typefaces: Because it is such a visual programme, it’s important your presentation examinations professional and high-quality. Using grainy or low-quality idols, hard-to-read typefaces, or bad layout will turn users away from your content.Make your presentation simple and clear: As discussed above, don’t overdo it on text, slips, or epitomes. Your customers require quick and clear information they can easily digest. The sooner you give them what they want, the better your chances are of converting them.Start strong: Think of your presentation as an paper. You want to set up your thesis at the beginning and continuously reaffirm your content throughout your slips. If it isn’t clear what you’re trying to say early on, customers is very likely to click apart and lose interest. Start your presentation off with your main idea and strongest imagery to hook your book immediately. Measure your results: Like anything in marketing, it all comes down to the numbers. Leverage any analytical strengths at your disposal and continuously A/ B exam and optimizeyour SlideShare content.

Examples of Great Marketing SlideShares

You’re almost ready to start taking the SlideShare world by gale! Now are a few success floors to help you get started.

The Brand Gap by Neutron LLC

The Brand Gap by Neutron LLC is a beautifully designed SlideShare that explores the makings of some of the world’s most iconic brands.

This presentation is successful because it exploits strong visual intend with simple replica to deliver a clear, concise send. The conversational manner of the copy invites books to continue moving through the presentation, terminating with a clear CTA at the finish.

While this presentation is longer than we recommend, Neutron LLC gets away with it because of its masterful design work and messaging.

The Brand Gap from coolstuff

How Google Occupation by Google

How Google Works by Google is a imaginative and effective presentation that explains how Google operates as an innovative firm.

Google consumed altogether original and unique instances to provide clear visual metaphors throughout the presentation. Google’s brand hues are present in every slither, cementing their symbol in the minds of the readers.

How Google Works from Eric Schmidt

You Suck At Powerpoint by Jesse Desjardins

You Suck At Powerpoint by Jesse Desjardins is a laughter designing presentation that tells you everything you’ve done wrong in your past presentations.

Leaning on visual metaphor, this precedent is funny, concise, and clearly defined in its messaging.

Not simply does Jesse tell you what you’ve been doing wrong, but he tells you how to fix it. If you can’t do it yourself, his information is on the last slide.

You Suck At PowerPoint! by @jessedee from Jesse Desjardins- @jessedee

SlideShare Assets

Looking to start measuring the success of your SlideShare presentations? Check out this great resource from SlideShare itself: How to Use Analytics on SlideShare.If you’re looking to drive more qualified heads from your presentations, check out this blog: A Step-by-Step Guide to Driving Qualified Traffic From SlideShare Present.If you’re interested in learning more about how to use SlideShare on LinkedIn, check out this quick video by Paul Wilson.

How to Create and Share a SlideShare Presentation

Ready to create your first proposal? Follow these steps!

Create a SlideShare Account

The first step in creating and sharing your first SlideShare presentation is to sign up for an account. If you have a LinkedIn profile, you can use your LinkedIn account to sign in. If you don’t already have a LinkedIn profile, you’ll need to create one in order to be allowed to to use the platform.

Create Your Presentation

When creating your presentation, be coherent in your employ of fonts and colors.It’s always a good suggestion to use your own branding resources when creating your presentation to ensure cohesion across your content.Create an intro and outro slither at the start and end of your presentation, and retain to add a CTA so your clients stay active after the presentation.

Upload Your Presentation

Once you’ve finished establishing your presentation, it’s time to upload it to the site. You can upload your presentation as a Google Slide, Microsoft PowerPoint, or PDF. SlideShare allows you to schedule your presentation if you’d like it to go live at a specific time. Once it’s live, be sure to promote it widely and share it across your social canals to ensure a wide reach.

SlideShare Frequently Asked Questions

How much does it cost to use SlideShare?

It is free to use for anyone.

Can you earn money from SlideShare?

Not directly , no. SlideShare does not pay useds for ads, and there is no direct route to make money from its platform. That said, by strategically including CTAs and actionable parts, you can get an ROI from the presentations you upload.

What are the disadvantages of SlideShare?

It does not offer any direct monetization processes for its consumers, and it also does not include a built-in way to measure analytic.

What’s the difference between SlideShare and PowerPoint?

SlideShare is an online platform that allows you to share your presentations across the internet. PowerPoint is simply a tool for creating performances.

SlideShare for Marketing Conclusion

SlideShare is a visual material tool that allows you share educational shows across the internet.

Because online readers miss fast and efficient information, it is a great way to engage your public and move your customers through your marketings funnel.

Have you experienced success exerting SlideShare?

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