Super Bowl Alert: The Celeb Bowl, DraftKings intros Fortune and kids banking apps grow up

This is Ad Age Senior Reporter Adrianne Pasquarelli filling in for Jeanine Poggi as we tick off the hours to Super Bowl LVI. With precisely a few days until the Cincinnati Bengals face off against the Los Angeles Rams, airing on NBC on Feb. 13, Ad Age is introducing you undermining story, analysis and firstly looks at the high-stakes Big Game commercials–all in our Super Bowl newsletter. Sign up right here to get them in your email.

Fortune is fickle…or is she?

DraftKings exposed its “daring” Super Bowl spot from VaynerMedia, which marks the brand’s second consecutive commercial. The ad helps a few lucky observers to bet on the game for free. Check it out here.

DraftKings isn’t the only betting brand gamble on the Big Game. Mark Fischer writes about how FanDuel and Caesars are also hoping to cash in, but with different marketing approaches.

You can watch DraftKings’ ad and all the Super Bowl ads secreted even further now.

Kids’ banking apps grown up

The debut of a Super Bowl spot from Greenlight, the banking app and debit card for babies, represents the mainstream plead of a fast-growing financial category. Five-year-old Greenlight will air a 30 -second business with actor Ty Burrell of “Modern Family” notoriety to highlight how it can be useful for learn babies early on about monetary literacy. Other kid-focused bank apps, like Copper Banking which targets teenages, are also in marketing growth mode. Read more about present trends and watch Greenlight’s spot now.

Celebs aplenty

With the Super Bowl taking place in Los Angeles for the first time in nearly three decades, purveyors appear to be using the opportunity to bring out their -Agame. Or at least, their -AList talent. Viewers will be treated to an superb roster of familiar faces in the ads on Sunday, including the likes of Scarlett Johansson and Colin Jost for Amazon, Paul Rudd and Seth Rogen for Lay’s, Matthew McConaughey for Salesforce and Anna Kendrick, who will star alongside Barbie in a Rocket Homes commercial-grade. Even Lindsay Lohan meets a fun and judgement-free ad from Planet Fitness. Today, BMW discovered its blot starring Arnold Schwarzenegger as Zeus. Parker Herren breaks down the trend, which one professional called “a tidal wave of celebrities.”

To keep track of all the advertisers racing national places in video games, bookmark Ad Age’s informed on a regular basis Super Bowl ad chart.

Sally sells seashells at the Super Bowl

Speaking of personalities, add one more to the mix. Squarespace, a Big Game ad regular, dipped into the buzz enclose HBO’s “Euphoria” with a distinguish starring sequences virtuoso Zendaya. She was used in an “alliterative 30 -second commercial” as seashell-seller Sally, writes Ethan Jakob Craft, who notes that Squarespace’s in-house team–winner of Ad Age’s in-house agency of the year in 2020 — developed the ad.

Snack period all the time

Pringles and enterprise Grey impart sees a innovative look at the chipping brand’s one-of-a-kind can, and how a guy can still hit all the milestones of lifetime with a Pringles can for a hand. Jon Springer writes more about the “sticky situation.”

Straight from the creators

Directors, purveyors and busines execs behind some of this year’s most anticipated in-game ads discussed their strategies with Ad Age earlier this week. Missed it? You can catch up now .

Hear more about Super Bowl ad projects on the latest episode of the Marketer’s Brief podcast .

Read more: adage.com