Marketing 2014
Perfect for college kids of all backgrounds and curiosity ranges, Pride and Ferrell’s MARKETING 2014 combines a radical overview of important advertising rules with a visually partaking, reader-pleasant presentation. This in style, confirmed textual content and a full vary of supplemental studying assets (together with eLectures, movies, and an interactive advertising plan) present college students with the information and choice-making expertise they will want to achieve at present’s aggressive enterprise setting. MARKETING 2014 consists of probably the most present protection of selling methods and ideas with in depth actual-world examples together with materials on social networking and digital advertising. This version has a brand new chapter on digital media and social networking that comes with the newest analysis and tendencies within the ever-altering setting of e-advertising. You will discover necessary subjects drawn from the quickly altering world of recent enterprise together with social and environmental duty, sustainability, globalization, entrepreneurship, and advertising by means of transitional occasions. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
