Marketing 2016
Pride and Ferrell’s MARKETING 2016 offers a radical overview of important advertising rules inside a visually partaking, reader-pleasant presentation. This well-liked, confirmed e-book helps readers develop the information and choice-making expertise they want to achieve at present’s aggressive enterprise surroundings. MARKETING 2016 delivers in-depth protection of elementary advertising ideas and methods, together with sensible purposes and actual-world examples, together with up-to-date materials on social networking, digital advertising, social and environmental duty, globalization, entrepreneurship, and advertising in occasions of transition. The present version additionally encompasses a new chapter on managing providers and branding, a brand new part exploring the significance and makes use of of Big Data, up to date chapter aims, and entry to new “Ask a Marketer” movies to introduce key ideas. Perfect for readers of all backgrounds and curiosity ranges, MARKETING 2016 is a vital useful resource for profession success.Cengage Learning
