H Inspiring Pinterest Marketing Case Studies

Posted On May 11, 2019 By admin With Comments Off

Are you aware of Pinterest’s marketing superpowers? I sometimes have a feeling that far too many marketers fail to see the terrifying options they get from Pinterest for their sell programme. And while Pinterest’s smart feed sometimes seems to make marketing success a little changeable, there are far too many awesome success floors for Pinterest Marketing to ignore it.

And you know what I like best about Pinterest marketing stories? They all tell a different story! They straddle from blog promotion and social media marketing to content marketing. You can totally find your own personal sell contrive and still be very successful on Pinterest!

Here are 5 inspiring Pinterest marketing success storeys to give you new ideas of what is possible with marketing on Pinterest!

1. BuzzFeed- Taking once big congestion to the next level

Would you expect that Pinterest is one of the major transaction sources for BuzzFeed? I didn’t. I imagined BuzzFeed to be huge on Facebook, I also knew BuzzFeed had a large Twitter account- but Pinterest?

But Pinterest is one of the main forces behind BuzzFeed content starting viral. And that is not only today, or some chance hit: They are driving compatible website freight even for older posts.

It all begins with a DIY post in 2012. Since then BuzzFeed has participated amazing 2.5 M looks to that one post. With now several posts in multiple topics and interests on Pinterest, can you even see how much traffic BuzzFeed is driving from their Pinterest marketing pleasures?

Image Source Pinterest

In 2014, two years after that first impressing pin, Pinterest is already the second largest social freight source for Buzzfeed’s social media strategy.

Apart from the ordinary topics for Pinterest like planes, home decor, meat, involved claw artwork, BuzzFeed also perceived funny berths particularly successful. In happening, so much better so, that 30% of trafficking in human beings from Pinterest is to humor stories.

2. Moorea Seal- Building a Business From Scratch

Now you may say BuzzFeed is not exactly the precedent you can learn from. You may exactly be a blogger or a small business trying to find a way to marketing success through social media. Then this case study is for you!

Moorea Seal was like so many other people too: Facing depressing career alternatives after the economic fold in 2009, trying to make ends meet with a mix of blogging, graphic designing, jewelry meeting, music playing- and even playing the nanny.

But she turned Pinterest into her personal success legend and gave a huge obeying with affixing beautiful and interesting material to many thematic boards. And she found collaborators, working with Gap, Madewell, ad P& G.

Pinterest caused her the power to grow quickly, to get the boost she needed.

Today, she is running her own online shop with huge success!

Okay, I will be honest with you: Moorea Seal is a great example from the past. Pinterest changed a lot since 2009. And since Pinterest introduced the smart feed, it is a little harder to gain the various kinds of adhering that Moores Seal has with a standard commerce campaign.

But the smart feed also assures, that even accounts with little partisans can see huge amounts of traffic from Pinterest!

3. Pura Vida- Yes, you can pay for success( and you need much less money than you might expect)

If you know us, you probably know that we are not so much into social media publicize. We always think that there should be a way to social media marketing success that is open to everyone and not only the ones with the biggest pockets.

But truth be said, on Pinterest, it is worth to know about the option to advertise. An advertising campaign can help you grow your traffic faster, or stimulate rods that you want to get some extra tending. And with Pinterest advertising, the revelation is not done when your expedition ends, because a pin that is out there has the power to earn traffic for ages even if the pay publicity is long over.

That is what Pura Vida knew when they started supported bolts. Pura Vida is a company that dumps bangles that are made by craftsmen in Costa Rica. The idea started on a 5-week journey but be converted into a business soon after.

Instead of opting for traffic, Pura Vida paid for engagement. Because they found out that someone who was willing to engage and repinned a bolt is much more likely to buy. And the concept paid off. Because a pin that gets many repins is very likely to gain attention later on- plus a lot of beings patently saved a rod for later.This been successful in 31% increase in orders AFTER the campaign ended.

This resulted in 31% increase in orders AFTER the campaign ended.

4. Artifact Uprising- Startup Success from one bolt

You meditate startup marketing success needs a ton of money? Think again. Artifact Uprising was a small startup selling photobooks and operating from a cellar in Denver.

And then Pinterest magic happened: One of their bolts took off- or did what many Pinners call” go viral” or “pop.” Within one week this one pin displayed over 48 thousand clinks from Pinterest. All natural organic transaction , not a penny spent.

This early Pinterest success facilitated Artifact Uprising grow their fellowship to multiple millons in revenues in simply 19 months.

5. Melyssa Griffin- The blogger reverie come true through Pinterest

Melyssa has the success that numerous bloggers dream off. She had been blogging for some time, trying her fluke at online marketing when she finally figured out how to turn Pinterest into a traffic superpower.

She is the typical example of a blogger get ONE traffic informant right and turning a nightmare into a business. Today she teaches world-class about Pinterest, online tracks and blogging.

And there are many more like her- although the success of Melyssa is outstanding even in the blogger society. Pinterest has been the key to many blogging success floors- but countless marketers seem to not take it exceedingly seriously.

Melyssa shares a ton of useful tips on get traffic from Pinterest. And she ranges an terrifying accept and personal blog. This may well be one of the secrets behind her Pinterest success: Behind all the great information and personas clearly is a person: Melyssa.

Final commands on Pinterest marketing

There are some basics for Pinterest marketing that you are able to perfectly get right to get on the way to success. But from there you can choose your own path. Follow some revelation, ignore what is not agree with you but be consistent and persistent- and Pinterest success is all out there for you to give!

Pinterest may not be the most famous between the social media platforms used in marketing policies. It sometimes surprises me how many purveyors do NOT have Pinterest in their market mixture. But that presents a huge opportunity for smaller businesses and new social information campaign. There is still some room for more parties leveraging Pinterest’s superpower as part of their sell tactics when Facebook and Twitter are already crowded.

And just in case you are wondering if your target audience is on Pinterest: It probably is.

Do you want to learn how to grow your blog with Pinterest? Here is how we doubled our traffic from Pinterest in a matter of weeks.

Yes, everybody can get traffic from Pinterest. You exactly have to know which steps to make, what rods to pin to which boards, how to use SEO, how to find an gathering without followers, how often you should pin and a lot more!

We teach you how to drive traffic to your blog or website from Pinterest and give you a ton of optimization tips-off: “Step-by-Step Guide to Pinterest! ”